In today’s digital world, content is king. It’s the primary reason why so many of us go online — whether we’re looking for a new recipe, want to learn a new instrument, or need information on how to tackle a marketing campaign.
That’s why it’s so important for businesses to create quality content that’s relevant to their audience. But creating content is only half the battle. The other half? Content distribution.
If you want to get the most out of your content, you need to have a solid content distribution strategy. In this blog, we’ll cover how to tackle content distribution, as well as some tips to help you along the way.
1. Start with a strategy.
A content distribution strategy is a plan for how you will get your content in front of your target audience. This can include any number of channels, so it’s important to keep your goals and audience in mind.
For example, if you want to increase brand awareness, you may choose to distribute your content on social media. If you want to increase your website traffic, you may choose to distribute your content through email marketing.
Your strategy should include a list of the channels you want to distribute your content on, as well as any goals you have for each channel. You should also include a plan for how you will measure the success of your content distribution efforts.
2. Make your content valuable and relevant.
Valuable, relevant content is more likely to get shared. The more your content gets shared, the more people will see it. The more people see it, the more people will read it and click on your calls to action.
Valuable content is content that your audience finds useful. It should help them solve a problem or answer a question they have. If your content isn’t valuable, it won’t get shared.
To make sure your content is valuable, you need to know your audience. You need to know what problems they have and what questions they need answers to. Then you need to create content that helps them.
3. Know your audience.
Before writing your content, you likely did some research to determine what your target audience is interested in. Now, you need to use that same information to determine where your audience is most likely to find your content.
For example, if you are targeting a younger audience, you may want to distribute your content on social media platforms like Instagram or TikTok. If you are targeting an older audience, you may want to distribute your content on Facebook or YouTube.
4. Use social media to your advantage.
Social media is a must-have for any content distribution strategy. With so many potential customers scrolling through their feeds, you have a captive audience.
The key to social media is to know where your audience is and to be there, too. If you’re a B2B company, you’ll likely find your target audience on LinkedIn. If you’re a B2C company, you might want to focus on Instagram or Facebook.
You can also use social media to your advantage by sharing your content more than once. Not all of your followers will see it the first time, so it’s okay to share your content multiple times.
Just be sure to switch up your captions and use different images so you’re not sharing the same thing over and over again.
5. Consider paid advertising.
As we mentioned, the internet is crowded with content. This means it can be difficult for your content to stand out and reach your target audience.
One way to help your content reach your target audience is to use paid advertising. With paid advertising, you can target your ads to reach specific groups of people based on their interests, demographics, and online behavior.
There are a number of different paid advertising options available, including pay-per-click (PPC) ads, display ads, social media ads, and more. Each type of paid advertising has its own set of pros and cons, so it’s important to do your research and choose the best option for your business and your goals.
Regardless of the type of paid advertising you choose, the key to success is to carefully target your ads to reach your ideal customer. This will help you get the best return on investment and ensure that your content is reaching the right people.
6. Repurpose your content.
Repurposing your content is a great way to save time and get more bang for your buck. When you repurpose content, you take a piece of content you’ve already created and turn it into something new.
For example, you could turn a blog post into a video, a podcast, an infographic, or a social media post. You could also take a series of blog posts on a similar topic and turn them into an ebook.
When you repurpose your content, you can reach new audiences who may prefer different types of content. You also give your existing audience more ways to engage with your brand. There are several AI content repurposing tools available that make repurposing content simpler, more efficient, and faster.
7. Use an email marketing strategy.
Email is a great way to reach your audience with your content. You can use your email list to send out your latest blog posts, videos, or other content that you create.
You can also use email to promote your content to new audiences. For example, you could partner with another business and ask them to send out an email to their list that includes a link to your content.
Or, you could use an email marketing tool to create a list of people who are interested in your industry and send them a targeted email that includes a link to your content.
There are many ways to use email to promote your content, so it’s important to have a solid email marketing strategy in place.
8. Guest post on other sites.
Guest posting is a powerful way to get your content in front of new audiences.
The traditional way to do this is to reach out to industry blogs and offer to write a guest post. But, you can also write guest posts for popular media sites, like Huffington Post or Forbes, that accept submissions from contributors.
When you write a guest post, you get to include a brief bio about yourself and a link back to your website. This is a great way to build your personal brand and drive traffic back to your site.
9. Share your content on other mediums.
Your blog is likely the hub of your content strategy, but it shouldn’t be the only place your content is found.
You can (and should) repurpose your blog content for other mediums, such as:
• Email newsletters
• Social media posts
• Podcasts
• YouTube videos
• Infographics
• Webinars
Repurposing your content for other mediums is a great way to reach new audiences and get more mileage out of your hard work.
10. Utilize influencer marketing.
Influencer marketing is a powerful way to get your content in front of new audiences. Influencers are individuals who have built a large and engaged following online. They can help you expand your reach and build brand awareness.
There are a few different ways to work with influencers. You can pay them to promote your content or you can collaborate with them on content creation. For example, you could interview an influencer in your industry and turn that interview into a blog post or video.
When choosing influencers to work with, make sure they are a good fit for your brand. Look for influencers who have an audience that aligns with your target customer. You should also look at the influencer’s engagement rate and audience demographics.
11. Create a content distribution plan.
Your content distribution plan is a comprehensive document that outlines how you will distribute your content across various channels. It will cover everything from the types of content you will create, to the goals you want to achieve, to the distribution channels you will use.
Your content distribution plan will also help you determine how much time and money you will need to invest in your content distribution efforts. This can help you stay organized and focused, and it can help you avoid wasting time and resources on ineffective distribution channels.
In short, a content distribution plan is a roadmap that will guide you through the entire content distribution process.
Conclusion
Content distribution is a crucial part of your marketing efforts. There are many ways to do it. You can choose one or a few of them to promote your content, increase brand awareness, and get more leads. Don’t forget to explore the best Wix affiliate apps to enhance your content distribution strategy.
How do you distribute content? Let us know in the comments!
